You might’ve heard of Midjourney, that AI image generator that spits out wild art, dreamy landscapes, or weird photos of cats in suits. Cool… but what’s it got to do with tradies?
Actually — more than you think.
Here’s how builders, sparkies, landscapers, and the like can use Midjourney to make their business look sharp, stand out online, and get more work.
Midjourney prompt used to create this image: A beautifully renovated New Zealand villa with white weatherboard cladding, black trim, and a brand new kwila timber deck in the foreground, modern outdoor furniture, native New Zealand plants in garden beds, soft natural lighting, clear blue sky, crisp architectural photography, wide-angle lens, clean landscaping, suburban setting, –ar 3:2 –v 6.0
1. Mockups of Finished Projects
Got a job coming up and want to show the client what it might look like when it’s done?
Midjourney can create a visual concept for things like:
- A new deck or patio layout
- A modern kitchen or bathroom
- A driveway, fence, or entranceway
- Rural builds like pole sheds, farm lanes or horse arenas
It’s not a replacement for proper plans, but it’s great for inspiration and giving clients a vibe to get excited about.
2. Custom Website Images (That Aren’t Boring Stock Photos)
Tradies often get stuck using stiff, American-looking stock images on their websites. With Midjourney, you can generate:
- A laptop open on a rural building site
- A clipboard sitting next to concrete tools
- A hi-vis vest hanging on a new frame
- A modern pole shed in the Canterbury countryside
No more fake smiles or cheesy city backgrounds. You can make your site feel like your actual business.
3. Social Media That Stands Out
Use Midjourney to:
- Create themed graphics for promo posts
- Turn before/after shots into scroll-stopping visuals
- Share “concepts” of new builds to drum up excitement
Let’s be real — the guy down the road is still posting blurry photos with zero captions. You’ll stand out by a country mile.
4. Branding and Merch Ideas
Need a logo tweak? Want to print tees, hats, or car decals? Midjourney can help you explore:
- Bold logo concepts
- Typography mockups on shirts or vans
- Stylised tools or machinery illustrations for branding
Even if you don’t use the images as-is, they’re a great way to get the ideas flowing.
How to get write the best Midjourney prompts for detailed images
The best part is, Midjourney is totally compatible with free tools like Chat GPT. If you need help with getting a detailed Midjourney prompt, then the way to go is through Chat GPT.
For instance, say you want a photo of a horse standing behind a fence in a paddock. Instead of just using the prompt ‘Standardbred horse standing behind a fence in a paddock’, Chat GPT can help you craft a super detailed Midjourney prompt by coming up with something like this: ‘A realistic Standardbred horse standing behind a post-and-rail wooden fence in a grassy paddock, rural New Zealand countryside in the background, overcast sky with soft natural lighting, realistic proportions, detailed coat texture, gentle expression, natural landscape, photo taken at horse eye level, 85mm lens, shallow depth of field“.
The outcomes in Midjourney images is crazy! Check the example below.
